Produsert av AVIA
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Netthandelsgruppen wanted a campaign for tights.no with the intention of increasing awareness of the brand, which was to be shown during the European Football Championship in July 2022.

The e-commerce group wanted a campaign consisting of two films, which will promote tights.no as a brand, more than individual products. The e-commerce group wanted to promote the message of changing people's attitude from buying cheap to buying quality, and in that way create a change of attitude.

 

With young women where training is part of everyday life as a target group, AVIA made a film with a focus on the visual, including tools such as contrast-filled light and fast-paced camera angles that move along with the actor's actions.

Her kan du se hvordan en scene ble filmet for å få til de ulike kameravinklene du ser i filmen. Reklamen blir vist på en rekke digitale flater, blant annet TikTok, Facebook, Instagram, Snapchat og på norske TV-kanaler.

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